Before
Moros sat around $2.8–$3.2M for three years:
- Competing on price for mid‑ticket jobs through lead marketplaces
- Sales team wasting estimates on unqualified prospects
- Owner convinced “it’s just too saturated here”
Bottleneck
Estimate capacity squandered on low‑probability bids; no control over lead quality.
What we changed
- Switched off most marketplaces; kept only one for filler work
- Launched Engine campaigns for coastal whole‑home and major additions only
- Implemented strict pre‑qualification and follow‑up scripts
Results (18 months, CRM + signed contract log)
- Overall company revenue pushed past $5M for the first time, while running fewer total jobs
- Qualified design consults: +167% (from 6 to 16 per month)
- Close rate on Engine‑sourced consults: 22% → 34%
- 31 projects closed from our pipeline, $5.4M in total contract value
