Allston Contractors

What we did

Add $1.9M in additional High‑Margin Remodels in 14 Months

ReddyMedia’s OS® system helped Allston Contractors go from their worst performing year in 2024 at $1.7M to $6.3M to end 2025. Read the full case study below.

Case Study

Their worst year since opening. Then the system kicked in.

How a $3M Boston design-build firm went from $1.7M and bleeding — to $1.94M in signed contracts from a single channel in 14 months.

Industry

Design-Build

Market

Boston, MA

Window

14 Months

Result

$1.94M Signed

Chapter 1

The year the scoreboard went backwards.

In 2023, Allston Contractors still looked the part of a "real" Boston design-build firm. Yard signs in the right neighborhoods. Vans wrapped. Good work in the ground.

But the numbers told a different story.

By the end of 2024, they closed the books at $1.7 million — their worst year since opening. Referrals had softened. Direct mail that "always worked" stopped pulling. The owner was working just as hard, but the scoreboard was going backwards.

Worse, the calendar lied.

They were "busy," but not with the right work:

4 to 6 consults a month from marketing
A disturbing number of under-$50K projects
An estimator calendar jammed with tire-kickers and "just shopping around"
Zero clean way to answer: "Which jobs came from which campaign, and which ones actually made us money?"

They did not have a lead problem. They had a pipeline quality problem. Finite estimate slots were being burned on low-budget work that could never move the needle.

4–6

Consults / Month

<$50K

Avg. Project Size

Source Attribution

Chapter 2

We installed an operating system.

That is where ReddyMedia came in. We did not sell them "more leads." We installed an operating system.

One funnel. One CRM. One set of rules.

Every inbound lead passed through a single, dedicated design-build funnel. The CRM tracked every stage — lead, appointment, proposal, contract, revenue. Automations made sure no one fell through the cracks and every touch was logged.

→ Single intake funnel replacing disconnected entry points
→ Stage-based CRM with full pipeline visibility
→ Automated logging so nothing falls through the cracks
→ Full attribution from first click to signed contract

A moat around the estimator's calendar.

Before anyone could touch a time slot, they went through tightened intake. Budget questions that quietly screened out low-dollar work. Project type filters that favored additions, full-home, and premium kitchens. ZIP code rules so crews stayed in profitable geography.

If they did not match the profile, they did not book. Full stop.

→ Budget filter: minimum project threshold before scheduling
→ Project type filter: additions, full remodels, custom builds
→ ZIP filter: profitable service radius only

Speed to lead. Structured follow-up.

We trained the team to treat every good lead like it mattered. Rapid response instead of "we'll call them tomorrow." Simple, scripted follow-up for the first 7 days so booked appointments actually showed and moved forward. Clear ownership of each stage so marketing, sales, and ops were looking at the same scoreboard.

→ Speed to lead: first contact within minutes, not days
→ 7-day follow-up cadence: sequenced, not random
→ Stage ownership: one scoreboard for marketing, sales, and ops

Chapter 3

14 months. Real numbers.

Here is what the last 14 months actually looked like from that system. Not projections. Not "potential pipeline." Signed contracts and deposited checks.

Pipeline Stage

Result

Inbound Leads

216

Booked Appointments

Formal Proposals

Contracts Closed

Signed Contract Value
$1.94M

~$580K

Gross Profit (30%)

~$60K

Total Investment

9–10×

GP Return on Investment

That is an effective return of about nine to ten dollars of gross profit for every one dollar invested. Exactly the type of math you want when you start watching profit, not just revenue.

The average project climbed from $170K to $214K. Same crews. Same city. Now pointed at larger, more profitable jobs instead of chewing up weeks on small ones.

Before

After — 14 Months

4–6 consults/month

76 booked appointments

Avg. project under $50K

Avg. project $214K

No source attribution

Every lead tracked click-to-close

$1.7M total revenue

$1.94M from one channel

Calendar full of tire-kickers

Backlog of high-margin work

Chapter 4

What happens next.

Net: the pipeline is strongly profitable.

The obvious next lever is not "more leads." It is squeezing more out of the middle of the funnel — turning more of those 76 booked appointments into formal proposals and then closed contracts.

The Next Lever

Tightening the pre-frame. Improving in-home consult structure. Reinforcing follow-up sequences. These moves will quietly add another few turns of ROI without increasing ad spend by a dollar.

That is what happens when your offer, your funnel, and your calendar are all aligned around the right client.

The system is built. The pipeline is producing. Now it compounds.

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