Scaling to $3M/yr in College Station, Texas. A city with a population of 200,000.
Before:
Small‑town Texas remodeler trying to do “anything for anyone”:
- ~$1.4M annual revenue across 40+ small projects
- Avg job size $35k, lots of drive‑time, constant quoting
- Market of ~80k people; owner assumed he’d “maxed out” the town
Bottleneck:
- No niche and no focused demand; high‑value buyers didn’t know what they stood for.
What we changed
- Niched into “historic home additions & whole‑home remodels” only
- Built hyper‑local campaigns around 3 affluent neighborhoods
- Raised pricing 18% and required minimum project budgets on intake
Results (24 months, CRM + job costing)
- Avg project size jumped from $35k → $96k
- Marketing‑driven consults: from 4/month mixed‑bag to 11/month targeted
- Closed 23 high‑ticket projects totaling $3.1M in work, without expanding territory
