Slide the inputs to match your firm. The math updates live.
Your numbers
The trade, per consult
You trade $1,167 in total marketing cost for a shot at $15,750 in expected gross profit.
That's a 14× return ratio. Your all-in marketing cost is 7% of the gross profit one consult is expected to produce.
Under 20% of expected GP — this is the zone where the system is doing its job.
GP per job
$52,500
project × margin
Expected GP per consult
$15,750
GP × close rate
All-in cost per consult
$1,167
ads + fee per show
Monthly expected GP
$189,000
at designed volume
Per-consult breakdown
| Line | Value |
|---|---|
| Average project value | $150,000 |
| Gross profit per job (× margin) | $52,500 |
| Expected GP per Prime Consult (× close rate) | $15,750 |
| Ad spend per consult (monthly ads ÷ consults) | $667 |
| Performance fee per show | $500 |
| Total marketing cost per consult | $1,167 |
| Cost as % of expected GP per consult | 7.4% |
| Cost as % of project revenue | 0.78% |
Same project value, margin, ads, and fee. Only the GP side moves.
Book a 30-min call with Tarun. We'll run your actual numbers together.
Expected GP per consult is probability-weighted, before you do the work to win and build the job. Performance fee is only billed when a consult meets all six criteria and the homeowner shows up. Ad spend is funded by the client and goes directly to the ad platforms.
tarun@reddyleads.com sales@reddyleads.com
361 944 3183
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