Case Studies

Reddymedia LLC — Case Study

Allston
Contractors

12-Month Growth Campaign · 2024

Total Revenue Generated

$1,434,435

From a total marketing investment of $54,000 over 12 months — across all channels, strategy, and execution.

Invested

$54K

26.6×

→

ROI

Revenue

$1.43M

Nurture Pipeline

In Active Pipeline

$2.3M

Qualified leads currently being nurtured — not yet counted in revenue figures above.

Campaign Results

Leads Generated

109

Inbound inquiries tracked

Site Visits

Qualified walkthroughs

Projects Closed

Signed & executed

Close Rate

25%

Of site visits to signed deals

Sales Velocity

Average Sales Cycle

3 Months
11 Days

Lead received → First payment collected — including discovery, proposal, close & onboarding.

Conversion Funnel

Leads

109

100%

Site Visits

29%

Closes

7.3%

How We Did It

Brand Foundation & Market Positioning

Rebuilt Allston's identity from the ground up in a highly competitive contracting market — new visual brand, website, Google Business Profile, and social media presence built to stand out and convert.

Website Redesign GMB Optimization Social Presence Brand Identity

Sales Process & CRM Infrastructure

Refined their sales workflow and implemented CRM tracking so we could measure every stage of the pipeline — from first touch to first payment. You can't improve what you don't measure.

CRM Setup Pipeline Tracking Sales Process Reporting

Paid Advertising to Fill the Funnel

With the foundation solid and measurement in place, we layered on targeted paid advertising campaigns to systematically drive qualified leads at scale — filling a funnel that was built to convert.

Paid Search Paid Social Lead Gen Retargeting

"For years, we just hoped referrals would carry us. With ReddyMedia we’ve built a predictable pipeline. Our crews are fully booked months out, something we never had consistently before"

OUR PROCESS

From $1.4M Additional Revenue Closed In 12 Months.

Used Google & Paid Ads To Drive lead flow

Went from 20 leads per month to 47 quality leads per month.

Raised Pricing by 5%

This small pricing tweak added over 30% to the bottom line

Speed to Lead < 3 Minutes

We miss less than 1% of every phone call and implemented calling all out leads within 3 minutes.

Increase Closing Rate

Went from closing 14% to over 30% on quotes sent.

"The system took wasted leads off our plate. We’re closing bigger jobs, faster, and my sales team isn’t spinning its wheels anymore"

OUR PROCESS

Close Rate Jumped from 21% to 36.5% in Less Than 9 Months

Needed Better Leads

Built front end filtering on all marketing channels.

Bad Brand Positioning

Needed to speak to higher end clientele so we would attract higher quality projects.

No clear Data Tracking

Built out the CRM so we could track leads, follow ups, and what our KPI's were.

Speed to Lead & Availability

Expanded operating hours to book appointments. Increased lead volume by 30% without spending a dollar more on marketing.

Reddymedia LLC — Case Study

Texas Tradesman · College Station, TX

Texas
Tradesman

9-Month Sales Transformation

The Result

Close Rate
Jumped from
21% to 36.5%
in 9 Months

Texas Tradesman was generating leads — but most were junk. The sales team spent hours chasing homeowners who weren't serious, and close rates were stuck at 21%.

Before

21%

Close Rate

+74%

→

Improvement

After

36.5%

Close Rate

Client Testimonial

The system took wasted leads off our plate. We're closing bigger jobs, faster, and my sales team isn't spinning its wheels anymore.

— Texas Tradesman

Key Results

Close Rate

36.5%

Up from 21.3%

Avg Job Size

+28%

Higher-value projects closed

Show-Up Rate

74%

Up from 50% before

Monthly Pipeline

$210K+

Predictable remodel revenue

What We Did

Lead Qualification & Booking System

Deployed a qualification + booking system that only placed serious homeowners onto the sales calendar — stopping the team from chasing cold, low-intent leads entirely.

Lead Scoring Booking Automation Front-End Filtering

Automated Nurture & Reminder Campaigns

Rolled out automated reminder and nurture sequences to boost show rates — taking them from 50% to 74% and ensuring qualified leads actually showed up to appointments.

Email Automation SMS Reminders Nurture Flows

Call Coaching & Sales Scripts

Provided structured call coaching and battle-tested scripts so sales reps could confidently handle objections and close higher-value deals on every call.

Sales Coaching Script Development Close Rate Optimization

Problems We Solved

🎯

Needed Better Leads

Built front-end filtering across all marketing channels so only qualified, serious homeowners entered the pipeline.

🏷️

Bad Brand Positioning

Repositioned the brand to speak to higher-end clientele, attracting larger, higher-margin projects and filtering out low-ticket inquiries.

📊

No Clear Data Tracking

Built out the CRM so the team could track every lead, follow-up, and KPI — making the pipeline visible and actionable for the first time.

⚡

Speed to Lead & Availability

Expanded operating hours to capture and book appointments faster. Increased lead volume by 36% without spending a dollar more on advertising.

"Miami is one of the hardest markets to compete in. ReddyMedia's OS gave us instant credibility and a steady flow of serious remodel consults. We wouldn’t have scaled this fast without it."

OUR PROCESS

Scaled from New Company to $5M+ in Competitive Miami Market

Needed Marketing That Cut Through Noise

Created 6 videos for each service category to sell high end homeowners

Targetted homeowners who watched 50% or more

Allowed us to reach the right customers with a small spend.

Built out The CRM & KPI Tracking

We knew what we couldn't measure, we could not improve.

Speed to lead in under 3 minuted

Made sure every lead we recieved had the highest liklihood of booking an appointment.

Reddymedia LLC — Case Study

Moros Construction · Miami, FL

Moros
Construction

24-Month Revenue Scale · Miami, Florida

The Result

Scaled from
New Company
to $5M+
in 24 Months

As a newer player in a cutthroat Miami market, Moros Construction struggled to break through. Despite solid craftsmanship, they had no predictable way to book design consults — and were getting undercut by competitors with bigger marketing machines.

Starting Point

Year One Revenue

24 Mo.

→

Scale

Annual Revenue

$5M+

Year Two+

Key Results

Consults Booked

Issued in first 50 days

Contracts Closed

$1M

In first 6 months alone

Annual Revenue

$5M+

Within 24 months of launch

Pipeline Booked

3 Mo.

Consistently booked out ahead

Client Testimonial

Miami is one of the hardest markets to compete in. ReddyMedia's OS gave us instant credibility and a steady flow of serious remodel consults. We wouldn't have scaled this fast without it.

— Moros Construction · Miami, FL

What We Did

Appointment OS Built from the Ground Up

Launched a full acquisition system — paid ads plus reactivation campaigns — targeted exclusively at $150K+ remodel jobs. No wasted spend on low-ticket inquiries.

Paid Ads Reactivation High-Ticket Targeting

Sub-5 Minute Speed to Lead + CRM

Installed a sub-5-minute speed-to-lead system and a centralized CRM for tracking every consult — ensuring no lead fell through the cracks and every opportunity was measured.

Speed to Lead CRM Setup Pipeline Tracking

Brand Credibility & Remarketing

Built proof-driven landing pages and remarketing campaigns that positioned Moros as the premium choice in Miami — giving them instant credibility against larger, established competitors.

Landing Pages Remarketing Brand Positioning

Problems We Solved

📣

Needed Marketing That Cut Through Noise

Created targeted video creative for each service category to reach high-end homeowners in one of the most competitive remodel markets in the country.

🎯

Targeted Homeowners Who Matched Job Profile

Built audience targeting that allowed us to reach the right customers — $150K+ project budgets — with a small, efficient spend rather than blasting broad audiences.

📊

Built Out the CRM for Tracking

Before ReddyMedia, nothing was measured so nothing could be improved. We built out a full CRM so the team had visibility into every lead, follow-up, and KPI.

⚡

Speed to Lead in Under 2 Minutes

Made sure every inbound inquiry was contacted within 2 minutes — maximizing the likelihood of booking an appointment before competitors could respond.